When the nights attract and the thermometer drops, it’s honest to say biking slinks down the agenda for many individuals. On high of the winter chill, decrease mild ranges and fewer predictable climate are further challenges to barter, particularly for brand spanking new riders.
This yr for Winter Wheelers we’ve got improved the marketing campaign to deal with serving to riders overcome these short-term, further boundaries. For those who can encourage an unconfident rider to take the occasional journey by bicycle in winter, think about what they might accomplish within the spring and summer time months.
Schooling – data is energy
Schooling is pivotal in constructing confidence in riders, and never everybody likes to be taught in the identical approach. That’s why we’ve got webinars, suggestions articles, and ‘Fast Programs’ (That take 2-4 minutes to finish) to go well with several types of learners.
Webinars – Visible and auditory with the chance to ask questions
Suggestions articles – Learn and write learners
Fast Programs – Interactive and experiential studying
The academic instruments we use on our platform goal to help and develop our riders’ self-efficacy, autonomy, and perceived functionality.
Offering suggestions and recommendation alone is just not sufficient to realize habits change, nevertheless, focusing on our customers with probably the most related suggestions for them (primarily based on their most prevalent boundaries) and by using a variety of habits change methods (from ‘child steps’ to social morning) offers a complete habits change device kits. By offering useful data in a wide range of methods, ensures we cater to a variety of studying kinds.
Sharing actually is caring – why Tales matter
Throughout Winter Wheelers we’re asking our riders to learn and share their very own tales about “Using in all types of climate”. Seeing is believing for lots of riders and an integral a part of overcoming boundaries. By seeing different individuals using bikes in all climate situations, it normalizes that habits…and may even glamourize it if there are sufficient smiles!
Essentially us people crave group and connection. Sharing our tales to construct group is a apply that has stood the take a look at of time. Celebrating sure behaviors inside a linked group helps inform how we understand social conditions, how we relate and work together with others and the way we regulate our personal exercise. Altering the attitudes of how individuals understand using within the winter to be might assist to help modifications in particular person habits, significantly when that is paired with affect from mates, household, and coworkers supporting this exercise.
The carrot on the stick…prizes that allow
Or the icing on the Christmas Cake? For Winter Wheelers that’s the prize. As soon as a rider has been given the knowledge and help, they only must get out and journey – that’s all they should do. There’s no qualifying distances or frequency for Winter Wheelers – any journey is an accomplishment and places riders into each day prize drawings.
Every day incentives all through December are an extra nudge offering extrinsic motivation to help individuals to journey in the course of the colder months. Typically, our Winter Wheeler’s members are individuals who have taken half in our essential marketing campaign, Cycle September. Incentives will be an efficient approach of rewarding individuals, alongside enabling them to know the how and why to kind new habits to journey sustainably and healthily all yr spherical.
To encourage their exhausting work, we work with sponsors who can allow them to do much more by way of the wintertime – corresponding to Proviz who’re famend for his or her Reflect360 gear.
Don’t simply take our phrase for it:
“Cycle September obtained me again on my bike once more commonly. I’ve not felt that match or wholesome for a very long time and that was motivation to maintain up some type of train regardless of the climate” – Tanera, Milton Keynes
“ I boosted my mileage in September due to the promotion. I am happy to have saved using in the course of the winter.” Mike, Suffolk
“I’ve by no means achieved a lot winter biking. Good to comprehend it is nonetheless simply as pleasurable in case you wrap up.” Nigel, Brighton