Past Hen? KFC to Serve Up Plant-Based mostly Meals

By Cara Murez and Robin Foster

HealthDay Reporter

THURSDAY, Jan. 6, 2022 (HealthDay Information) — First, there was Past Meat. Subsequent up? Past Fried Hen.

KFC introduced Wednesday that it’s going to start providing a plant-based rooster in a few of its meals on Jan. 10, from the identical firm recognized for its meat-free burgers, Past Meat.

Past Fried Hen was developed by Past Meat completely for KFC, in line with a information launch from KFC. It was initially supplied in 2019 at one Atlanta restaurant earlier than increasing to 3 states and now to 4,000 eating places across the nation.

Prospects can get their plant-based rooster as a part of a combo meal or a la carte in six- or 12-piece orders.

“The mission from day one was easy — make the world-famous Kentucky Fried Hen from crops,” Kevin Hochman, president of KFC U.S., stated within the launch. “And now over two years later we are able to say, ‘Mission completed.'”

Yum Manufacturers owns each KFC and Taco Bell, which can also be working with Past Meat to create some merchandise for these eateries, in line with CBS Information. Past Meat just lately employed two former executives from Tyson Meals, an organization recognized for its rooster.

“We could not be prouder to associate with KFC to supply a best-in-class product that not solely delivers the scrumptious expertise shoppers count on from this iconic chain, but in addition offers the added advantages of plant-based meat,” Ethan Brown, founder and CEO of Past Meat, stated within the launch. “We’re really thrilled to make it out there to shoppers nationwide.”

There was an elevated demand for plant-derived meals, with main chains together with McDonald’s and Starbucks partnering with Past Meat and competitor Unimaginable Meals to supply extra choices, CBS Information reported. On Monday, Chipotle started providing plant-based chorizo for a restricted time.

“It is not fringe for a corporation to be doing this — it is turning into mainstream, and extra are seeing it as a necessity” to supply plant-based choices, Sean Money instructed the Washington Put up. He is an economist with the Friedman College of Diet Science and Coverage at Tufts College in Boston.


And the pattern is just not confined to eating places, Money added. Because the pandemic pushed shoppers to prepare dinner and eat at house, extra meat alternate options had been out there in some grocery shops. Additionally, provide chain points with conventional meats could have led shoppers to attempt alternate options.

Quick meals chains are “concentrating on the nonetheless comparatively small however quickly rising phase of the inhabitants enthusiastic about plant-based alternate options to meat, which is more and more understood to be probably dangerous to well being and the atmosphere,” Marion Nestle, a professor emerita of vitamin, meals research and public well being at New York College, instructed the Put up.

Corporations “should suppose there’s a marketplace for plant-based alternate options and wish to convey individuals who need these alternate options into their shops,” Nestle added.

Extra info

The U.S. Division of Agriculture has extra info on vegetarian-based diets.

SOURCES: KFC, information launch, Jan. 5, 2022; CBS Information; Washington Put up

WebMD Information from HealthDay

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